Industry Realness: Diva Scarf x FCAM

March 12, 2019: Malaysian-based fashion brand for Muslim women, Diva Scarf, paid a visit to FCAM to mentor 38 students enrolled in Integrated Marketing Communication. The module, spearheaded by Dr. Izzuddin Zainudin, is a fusion between creative communication and business-strategy. Here in IUMW, we bring the industry to the students to experience the real-world practice.